PROGRAM 18 / PROGRAM 66

SATURDAY, MAY 1 | KTOWN COWBOYS | 5:00 PM | DGA 1

SATURDAY, MAY 8 | KTOWN COWBOYS | 1:30 PM | DOWNTOWN INDEPENDENT

KTOWN COWBOYS
DATE: SATURDAY, MAY 1
TIME: 5:00 PM
VENUE: DGA 1
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ENCORE SCREENING
DATE: SATURDAY, MAY 8
TIME: 1:30 PM
VENUE: DWNTN
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(Preceded by Televisnu + Bicycle)

KTOWN COWBOYS
(United States, 2010) Dir.: Daniel Park
Video, 55 min., color, narrative, in English and Korean w/ E.S.

This year’s Festival explores new media and the new online space that many Asian American media makers have embraced in the pursuit of developing new, albeit mostly free, content for a dynamic and committed fan base. YouTube stars like David Choi, Kinna Grannis and Big Phony have ditched the middleman in favor of getting their music directly to the people and are actually carving out lucrative careers. This was not possible even five years ago. Angeleno Daniel Park is another one of these Jack of all digital trades. If it’s photography, cinematography, web design, music promotion, or anything that can be created on a Macbook Pro, he’s your guy. You can now also add film director to Park’s long list of hyphenates as we present the world premiere of his debut feature, KTOWN COWBOYS, a new web series that the Festival is presenting exclusively as a feature-length cliffhanger.

Johnny (Lanny Joon), a young Korean American from Richmond, Virginia, finds himself transplanted to Los Angeles’ Koreatown. Having been recently dumped by his girlfriend and with no immediate job prospects, Johnny is taken under the wing of his cousin Jason and a motley crew of partyhoppers who are dedicated to having a good time. Written and co-starring comedian Danny Cho (himself a YouTube sensation with his Kim Jong-Il E-Harmony video), KTOWN COWBOYS is DINER meets THE HANGOVER in this insider’s look into L.A.’s Koreatown, a community known best to those who live, love and sometimes fight there.

As true digital pioneers, the KTOWN COWBOYS production team, like many of their fellow Asian American brethren, are setting their own rules and bypassing traditional models of distribution entirely. Traditionally, the support of Asian American media is seen as a duty. With social media and viral marketing, audiences are empowered rather than entitled to support APA content. Web series like KTOWN COWBOYS are forging a new path for Asian American content. Is the hallowed church of the movie theater dead? Au, contraire! Asian American, and independent content for that matter, is going cross-platform, and in a big way. KTOWN COWBOYS is a perfect example — today you’re watching it in a prestigious theater at the Festival and then soon, you can revisit and view it later on your new iPad. The future of Asian American media is here!
— Anderson Le

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COMMUNITY CO-PRESENTER: Audrey Magazine; KoreAm Journal; OCA – Greater Los Angeles Chapter

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